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Tremendous Bowl 2024: 20% of Audience Say They Rooted for the Kansas Town Chiefs As a result of Taylor Swift

Tremendous Bowl 2024: 20% of Audience Say They Rooted for the Kansas Town Chiefs As a result of Taylor Swift

How giant used to be the Taylor Swift impact at the Tremendous Bowl? Her have an effect on on viewership of CBS’s Tremendous Bowl LVIII telecast will proceed to be debated even after rankings for TV’s greatest tournament of the 12 months pop out.

But it surely’s plain that Swift — who jetted from Tokyo to Las Vegas to cheer on beau Travis Kelce and the Kansas Town Chiefs in Sunday’s Tremendous Bowl — has ratcheted up passion within the NFL and is liable for recruiting a brand new cadre of fanatics to professional soccer.

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Right here’s a brand new information level at the Swift-ization of the NFL: 20% of 2024 Tremendous Bowl audience mentioned they have been rooting for the Chiefs on account of Kelce’s dating with the worldwide famous person, in step with a flash survey carried out via shopper analysis company Numerator. The ballot used to be taken after the Chiefs clinched a 25-22 additional time defeat of the San Francisco 49ers.

General, 48% of audience surveyed mentioned they have been cheering for the Chiefs, in comparison with 37% for the 49ers and 13% for neither staff (with the remaining within the “don’t know” class).

Alternatively, Swift has additionally been a polarizing determine amongst NFL fanatics — a few of whom someway assume she’s a “distraction.” Based on the observation, “I feel Taylor Swift is a distraction for the NFL,” 34% of shoppers surveyed via Numerator “quite” or “totally” agree; 32% neither agree nor disagree; and 34% “quite” or “totally” disagree, in step with the researcher.

Chicago-based Numerator mentioned it all started fielding the Tremendous Bowl LVIII survey of just about 800 U.S. adults 18 or older upon the of completion of the sport to gauge sentiment in regards to the recreation, ads and celebrations.

Different findings from Numerator’s “quick-pulse” Tremendous Bowl LVIII survey:

Maximum audience (81%) mentioned they paid consideration to the sport, whilst 19% mentioned they paid “very little consideration”
82% of Tremendous Bowl watchers mentioned they watched the halftime display, adopted via the fourth quarter (71%), 2d quarter (70%), first quarter (70%), 3rd quarter (68%), additional time (65%), pre-game display (39%) and the post-game display (27%)
When requested which Tremendous Bowl ads have been their favorites, 29% cited the Dunkin’ spot with Ben Affleck, Matt Damon, Tom Brady and Jennifer Lopez (29% of respondents), adopted via the Budweiser/Clydesdales advert (22%), M&Ms with Dan Marino and Scarlett Johansson (15%), BMW with Christopher Walken and Usher (13%), and State Farm with Arnold Schwarzenegger (13%)
Respondents least favourite Tremendous Bowl ads have been: Flats.com with Jeff Goldblum (15%), Bud Gentle with Peyton Manning and Put up Malone (11%), Reserving.com with Tina Fey (11%), Temu (9%) and Bodyarmor (9%)

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