Award displays stay on an upward pattern.
A hefty 16.9 million audience tuned into The 66th Annual Grammy Awards on CBS on Sunday, in step with Nielsen Media Analysis, which marks a four-year prime for the reside celebratory track extravaganza. Comparably, this was once 34 p.c above the 12.4 million audience for the year-ago festivities. And this tally will surpass 17 million audience as soon as the Reside+3 Day scores after factored in. Reside+3 scores come with the extra audience who watch throughout the first 3 days after the unique airdate.
The height quarter hour was once at 9:45 p.m. ET with 18.25 million audience throughout the In-Memoriam phase with performances through Stevie Marvel, Annie Lennox, Jon Batiste and Fantasia Barrino.
Moreover, streaming spouse Paramount+ noticed its best Grammys viewership ever with 173% extra streams than in 2023.
As anticipated, The Grammy Awards simply ruled social media on Sunday with 62.6 billion possible impressions, in step with NetBase, score as the number one social leisure match, to-date, of 2024. Attainable impressions are the estimated quantity of people that would possibly have seen posts associated with this subject.
The Grammys additionally trended within the best 10 within the U.S. for 12 hours and peaked at #1.