Netflix Is Mentioned to License ‘Intercourse and the Town’ From HBO

Netflix Is Mentioned to License ‘Intercourse and the Town’ From HBO

HBO is renting out one in every of its most precious sequence to Netflix.

Each and every season of “Intercourse and the Town,” the HBO comedy that aired from 1998 to 2004, will start streaming on Netflix for the primary time in early April, in step with 3 folks aware of the deal.

HBO had a longstanding coverage of no longer licensing its presentations to Netflix till ultimate 12 months, when it despatched over titles together with “Six Toes Underneath,” “Insecure,” “Band of Brothers,” “The Pacific” and “Ballers.” A number of of those older sequence temporarily leaped into Most sensible 10 most-watched streaming lists once they started to appear on Netflix.

Now “Intercourse and the Town,” which have been authorized to cable networks, shall be presented on Netflix as neatly. It used to be no longer transparent how a lot Netflix pays to license the sequence, one of the vital illustrious titles in HBO’s library.

Not like the opposite sequence HBO has authorized to Netflix, “Intercourse and the Town” is a part of an ongoing franchise for the corporate. The “Intercourse and the Town” derivative sequence, “And Simply Like That,” streams on HBO’s streaming carrier and is making ready manufacturing for a 3rd season. Executives mentioned ultimate 12 months that “And Simply Like That” ranked as one of the vital watched authentic presentations on its Max streaming carrier. The derivative will stay to be had handiest on Max, two of the folk mentioned.

For Netflix, the improvement is additional proof that the streaming carrier is taking advantage of the tight monetary state of affairs that a lot of its opponents are confronting. HBO’s mother or father corporate, the debt-ridden Warner Bros. Discovery, gets an infusion of money from the deal, whilst Netflix accumulates extra liked TV sequence and flicks, which assists in keeping folks subscribing.

“I’m delighted that the studios are extra open to licensing once more, and I’m delighted to inform them we’re open for trade,” Ted Sarandos, Netflix’s co-chief govt, mentioned in a quarterly income name on Tuesday.

About 5 years in the past, media firms like Disney and Warner Bros. Discovery pulled many in style TV presentations and flicks, like “Buddies,” “The Place of work” and “Moana,” from Netflix. The firms sought after to make use of in style sequence to urge folks to subscribe to their new streaming services and products, like Disney+ (which debuted in 2019) and Max (2020).

However a number of of the ones firms, nonetheless seeking to make significant earnings in streaming and suffering with nose-diving cable revenues, have reversed route. Warner Bros. Discovery has authorized the flicks “Dune” and “Prometheus” in fresh months, and Disney is renting out films and older sequence to Netflix as neatly.

Many executives and trade analysts have concluded that the go back to licensing underscores the diminishing odds different streaming firms face in catching up with Netflix.

One media analyst, Jessica Reif Ehrlich of Financial institution of The us, mentioned ultimate week that the rise in licensing presentations to Netflix used to be a “tacit acknowledgment that no longer all media firms will be capable to reach Netflix’s international achieve and scale in streaming.”

A analysis company, MoffettNathanson, informed buyers this week that Netflix benefited from a surge of authorized content material ultimate 12 months, pointing to “Fits,” the outdated USA Community display that turned into an sudden streaming hit, and “Younger Sheldon,” a Warner Bros. Discovery sitcom that used to be added to Netflix in November.

“Even though this technique is making Netflix more potent and extra environment friendly, Netflix’s competition seem keen to feed the beast,” the company mentioned.

Netflix reported on Tuesday it has 260 million subscribers international. A number of rival streaming services and products have just a small fraction of that. And whilst many firms are shedding cash from their streaming services and products, Netflix made greater than $5 billion in benefit ultimate 12 months.

HBO has for years offered presentations into syndication whilst retaining them again from Netflix. “The Sopranos” seemed on A&E, and “Curb Your Enthusiasm” used to be on TV Land. “Intercourse and the Town” used to be carried via the E! Community, TBS and Amazon High Video.

“We need to be protecting of the presentations that we have got which can be a success,” HBO’s chairman, Casey Bloys, mentioned at a information media tournament in November. “However I’ve labored in tv lengthy sufficient that syndication was the pot of gold, that used to be the brass ring, that intended that your display used to be going to head on and feature a existence after its preliminary run.”

Mr. Bloys famous that a number of of the titles noticed an “uptick” in viewership on Max once they started streaming on Netflix. “Intercourse and the Town,” like the entire HBO presentations on Netflix, will even proceed to be to be had on Max.

“I don’t suppose you’re going to look newer presentations anyplace else till years later, which is the syndication style,” Mr. Bloys mentioned in November. “I’m ok with it, and up to now, it sort of feels to be operating. However once more, everyone’s simply experimenting at this level, making an attempt to determine how a lot is an excessive amount of.”