M&M’s replaces caricature ‘spokescandies’ with Maya Rudolph

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After controversy following its mascot refresh last year, M&M’s announced Monday is taking an “indefinite pause” from using its candy-coated mascots, saying the “last thing M&M’s wanted” was to be “polarizing.”

M&M’s said in a tweet that is instead tapping actor Maya Rudolph as its spokesperson, someone the brand said “America can agree on.”

Inc., the parent company of M&M’s, did not immediately respond to a request for comment. Representatives for Rudolph did not immediately respond to a request for comment.

M&M’s “spokescandies” have provoked the ire of right-wing outlets like Fox News recent weeks after the company announced a new “Flip the Status Quo“ campaign. The campaign raised money to support women creative industries and featured limited-edition candy bags with the three female spokescandies.

Fox News host Tucker Carlson railed against “woke M&Ms” a recent broadcast. He made similar complaints about the candies last January after M&M’s announced a new, inclusive look.

its statement on Monday, M&M’s said it “definitely didn’t think would break the internet.”

“But now we get it — even a candy’s shoes can be polarizing,” the brand wrote. “Which is the last thing M&M’s wanted since we’re all about bringing people together.”

The brand said is “confident” that Rudolph “will champion the power of fun to create a world where everyone feels like they belong.”

Online, many responded to the announcement with shock and disappointment.

“They fired the M&Ms,” one user wrote.

“give me back my sexy green m&m,” wrote another user.

Others speculated the announcement could be a publicity stunt made ahead of the Super Bowl, which takes place on Feb. 12.

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’s January 23 they literally murdered Mr Peanut on Jan 22 2020, this is an obvious chumming of waters for a bad super bowl ad plan,” one user wrote, referring to when Planters said Mr. Peanut died during a pre-Super Bowl ad in 2020.