Hours earlier than Tremendous Bowl LVIII kicks off in Las Vegas on Sunday, Gwen Stefani (@gwenstefani) will take the digital level on the NFL’s TikTok Tailgate, a pregame livestream at the social media platform.
The Grammy Award-winning artist and trainer on NBC’s The Voice, who has 3.2 million TikTok fans, introduced she’ll be appearing her new tune, “Pink Irises,” which simply dropped lately. The tune is a duet together with her husband, nation artist Blake Shelton (@blakeshelton), who himself has a hefty 2.6 million TikTok fans.
“Everyone knows how huge an match the Tremendous Bowl is, and I’m so venerated I am getting to be part of it and carry out on the Tremendous Bowl TikTok Tailgate,” Stefani mentioned in a remark. “Can’t wait to look you all in Vegas!”
Stefani launched a 32-second preview of the tune on Feb. 6, and can carry out it Sunday in its entirety at the the NFL’s reputable TikTok account (@nfl), which has over 13 million fans. Parts of the efficiency may also be incorporated within the CBS Tremendous Bowl LVIII pregame display.
“TikTok has turn out to be the house of tune discovery and where the place creativity and collaboration thrive,” learn a remark from the video-sharing platform.
This marks the fourth yr that the NFL and TikTok have partnered at the Tailgate manufacturing, which has featured are living musical performances, particular visitors from the NFL and appearances from outstanding TikTok creators. Prior to Stefani, Miley Cyrus, the Chainsmokers, the Black Keys and Jason Derulo carried out on the match.
Enthusiasts took to the remark phase of Stefani’s put up to proportion their emotions concerning the upcoming livestream and the tune debut.
“I listened slightly little bit of it this is a gorgeous tune I will’t wait to listen to the entire thing,” spoke back @shannonchapa.
“Yay!!! I can’t wait to listen to it!!! I for sure will likely be tuning in!!!,” @dannyhoran02222 wrote.
TikTok has a historical past of manufacturing huge digital concert events. In 2023, the platform hosted “In The Combine,” a are living international live performance that featured Cardi B and Offset, amongst others. The live performance garnered over 33 million perspectives and is the most important are living match within the platform’s historical past.
The TikTok Tailgate will kick off on Feb. 11 at 4:05 p.m. ET/1:05 p.m. PT; an RSVP is needed.