HomeBusinessGoogle Launches 'India Ki Udaan' To Have fun 75 Years Of Independence

Google Launches ‘India Ki Udaan’ To Have fun 75 Years Of Independence

Google Launches ‘India Ki Udaan’ To Mark 75 Years Of Independence

New Delhi:

Capturing the milestones India has achieved in its journey of 75 years since Independence, software program big Google on Friday unveiled a vibrant on-line mission drawing from wealthy archives and that includes inventive illustrations to inform the story of the nation.

Named ‘India ki Udaan’, the mission executed by Google Arts & Tradition celebrates the nation’s achievements and is “themed on the unwavering and timeless spirit of India over these previous 75 years”.


The mission was formally launched at a glittering occasion held on the Sunder Nursery right here within the presence of Union Tradition and Tourism Minister G Kishan Reddy and senior officers of the Tradition Ministry and Google.

As a part of the countrywide celebrations, Google additionally introduced its collaboration with the Ministry of Tradition targeted “on reaching informative on-line content material that showcases the contributions of Indians and the evolution of India since 1947 to help the Authorities’s year-long ‘Azadi Ka Amrit Mahotsav’ programme,” the search big mentioned in a press release.

It additionally introduced that its fashionable Doodle4Google contest for 2022, themed on ‘Within the subsequent 25 years, my India will …’, is now open for entries to college students of courses 1-10.

“The winner of this yr’s Doodle4Google will see their paintings on the Google homepage in India on November 14 and win a Rs 5,00,000 school scholarship, a Rs 2,00,000 know-how package deal for his or her faculty/non-profit organisation, a recognition of feat, Google {hardware}, and enjoyable Google collectables.

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4 group winners and 15 finalists may even win thrilling prizes,” it mentioned within the assertion.
Reddy, in his deal with, urged the Google group to create a particular doodle on ‘Har Ghar Tiranga’, which might encourage its staff and others to take part enthusiastically within the marketing campaign.

In his speech, he additionally mentioned Google may assist the Tradition Ministry in digital mapping the boundaries of its over 3,000 centrally protected monuments, which is able to assist higher monitor the websites and test encroachment.

It may additionally assist in the digitisation of uncommon archival materials, he mentioned.

“Due to this fact, we urge the Google group to be a companion within the authorities’s transformative journey, as additionally promote India’s tourism locations,” Reddy mentioned.

The federal government issued a press release later saying the occasion was a continuation of the decade-long partnership between the Ministry of Tradition and Google. This three way partnership was organised underneath the aegis of ‘Azadi ka Amrit Mahotsav’.

“India at the moment is in the midst of digital, knowledge and disintermediation revolution. Digital revolution coupled with ease of doing enterprise has allowed widespread Indian residents to avail of providers in a faceless, presence much less and cashless method,” Mr Reddy mentioned within the assertion.

“India has made obtainable knowledge at one of many lowest charges to customers as a result of a proactive authorities coverage is ushering in competitors within the telecom sector, and the disintermediation revolution has eliminated middle-men making India’s small companies aggressive and export prepared,” he mentioned.

The Google assertion mentioned, “to mark 75 years of India’s independence, Google at the moment introduced the launch of a sequence of particular initiatives throughout its services that can supply content material and experiences created particularly for the event to lots of of tens of millions of Indians by the anniversary yr.”

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The centrepiece of its celebrations is a brand new on-line assortment titled ‘India Ki Udaan’ obtainable on the Google Arts & Tradition web site. The gathering pays tribute to India’s wealthy cultural historical past and consists of iconic moments from the final 75 years for individuals to relive, expertise, and be impressed by, it mentioned.

Printed in English and Hindi, it permits anybody to discover greater than 120 illustrations and 21 tales created by 10 proficient artists, alongside exhibitions from numerous establishments throughout India — together with the Ministry of Tourism, Museum of Artwork & Pictures, Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and Dastkari Haat Samiti.

“This initiative provides a singular view of India’s outstanding moments and lets individuals uncover a number of the most memorable moments in India’s fashionable historical past, its iconic personalities, its proudest scientific and sporting achievements, and the way girls in India proceed to encourage the world. This commemorative assortment will likely be expanded with a singular mix of archives and artistry for individuals in India and throughout the globe,” it added.

Merging applied sciences and India’s wealthy cultural heritage, the brand new Google Arts & Tradition assortment, ‘India Ki Udaan’ (actually translated as “India takes flight”), “is themed on the unwavering and timeless spirit of India over these previous 75 years,” Google mentioned.

Simon Rein, senior program supervisor at Google Arts and Tradition, informed that the ‘India ki Udaan’ mission “marries the wealthy archival content material with inventive expertise as demonstrated by illustrators”.

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Bodily representations of the brand new digital assortment had been additionally arrange on the venue, with a kite-shaped digital display, photos with augmented actuality expertise, and different tech-driven experiences.

In its tenth yr in India, Google Arts & Tradition has showcased India’s wealthy tradition in some ways. Working with over 100 companions in India, it has introduced India’s cultural heritage to individuals all world wide.


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