Hulu has released trailer Feature Director Debut for Searchlight Pictures' “Flamin' Hot” Eva Longoria Which tells the alleged origin story of the most famous flavor of Cheetos ever created.
“Flamin' Hot” stars Jesse Garcia as Richard Montañez, the son of migrant workers, who rises from being a janitor at a Frito-Lay's factory in Rancho Cucamonga to become one of the snack company's marketing executives, who have gained popularity among Latinos. Helped in rapid growth in the sales of its products. ,
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The film cites Montañez's account – disputed by A. 2021 Los Angeles Times article — how he came up with the Frito-Lays Flamin' Hot brand by seasoning unflavored Cheetos and Doritos chips with spices regularly used by Mexican street vendors on corn and fruit. The Flamin' Hot flavor has not only become a bestseller among Cheetos and Doritos flavors, but has also been used on other brands such as Ruffles and Lay's as well as mixed with flavors such as Cool Ranch and Lemony.
Tony Shalhoub also stars as Frito-Lay CEO Roger Enrico in the film, which also stars Annie Gonzalez, Emilio Rivera, and Dennis Haysbert. Longoria, who currently appears on the CNN travel series “Searching for Mexico,” transitioned from TV to film directing after working on episodes of shows such as “Jane the Virgin,” “Black-ish” and “Why Women Kill.” Leaping. ,
“Flamin' Hot” will be released on Hulu on June 9. Watch the trailer above.