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HomeSportsAmazon Top reportedly turns into newest streaming provider to take hold of...

Amazon Top reportedly turns into newest streaming provider to take hold of unique bite of NFL Playoffs – Yahoo Sports activities

BRAZIL - 2024/01/23: In this photo illustration, the Amazon Prime Video logo is displayed on a smartphone screen and the National Football League (NFL) logo in the background. The NFL partnered with Amazon Prime Video for the streaming rights of Thursday Night Football. This collaboration allowed Amazon Prime subscribers to access Thursday Night Football games through the streaming service. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)

Amazon Top would be the house of quite a few soccer subsequent season. (Picture Representation by way of Rafael Henrique/SOPA Pictures/LightRocket by the use of Getty Pictures)

Amazon Top’s grasp at the NFL assists in keeping rising.

The streaming corporate may have unique streaming rights for an NFL playoff recreation subsequent postseason, consistent with a couple of experiences on Friday.

Amazon paid $11 billion for 11 years of “Thursday Night time Soccer” rights in 2021, and went directly to make historical past by way of website hosting the first-ever Black Friday NFL recreation, which noticed the Miami Dolphins beat the New York Jets 34-13. The corporate made the movement unfastened for everybody, even non-Amazon Top subscribers.

However It used to be NBCUniversal’s Peacock that claimed the rights for the league’s first completely live-streamed NFL playoff recreation in January. The AFC Wild Card recreation used to be a 26-7 win over the Miami Dolphins for the Kansas Town Chiefs. On Sunday, the Chiefs will face the San Francisco 49ers within the Tremendous Bowl.

Despite the fact that some lovers were not glad about having to subscribe to Peacock right through the playoffs, NBC indicated that the inaugural movement averaged 23 million audience to develop into the most-streamed even in American historical past. Now, the corporate is being changed by way of Amazon.

The scoop used to be first reported by way of the Wall Boulevard Magazine’s Joe Flint, who added that NBCUniversal contested for a possibility to host a playoff recreation once more. NBCUniversal paid no less than $110 million for the unique rights to that recreation, and Top Video will reportedly pay much more. However Amazon Top’s victory used to be powered by way of sturdy metrics from Thursday Night time Soccer that caused efficiency clauses, consistent with USA Nowadays.

Top Video averaged 11.86 million audience over 16 video games this season, consistent with Nielsen. It used to be a 24% build up over the beginning of the corporate’s foray into NFL streaming remaining season. Twelve of Amazon’s video games averaged greater than 10 million audience this marketing campaign.

The NFL simplest had a Wild Card contest to deal out, because the divisional spherical and convention championship video games were accounted for since a spherical of media rights offers in 2021 that may remaining till 2033.

Beneath the ones agreements, NBC, CBS, FOX and ESPN/ABC each and every boast one divisional spherical recreation, whilst CBS and FOX percentage convention championship privileges.

Tremendous Bowl LVIII will air on CBS, accompanied by way of a simultaneous kid-friendly model on Nickelodeon.


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