Victoria's Secret is releasing a movie in the fall.
The film is a reimagining of the brand's famous fashion show, which was called off in 2019.
The show was canceled after mounting criticism for its lack of diversity and inclusion.
Victoria's Secret's Fashion Show is back, only this time in the form of a full-length feature film.
The lingerie giant announced a “reimagined version” of its fashion show on Tuesday. The film will be streamed internationally alongside the live fashion event, the company said in a release shared with Insider.
Victoria's Secret has been the talk of the town return of his fashion show for a while. The iconic show, which first aired in 1995 Cancelled four years ago after mounting criticism for its lack of diversity and inclusion.
This came to light in 2019 when Ed Razek, the mind behind the show and former marketing head of the brand, described transgender people in an interview as the trend as “transsexual”, and said that transgender models should not be involved in the show as it is a “fantasy”.
At the time, critics called for Razek's resignation. He later apologized and stepped down A few months later.
The brand is working hard to make a comeback After years of declining sales and under a new management team in the summer of 2019 after finding itself caught up in the Jeffrey Epstein scandal. Les Wexnerwho was the CEO and founder of its former parent company L Brands, once considered a close friend of Epstein's.
“The film is the ultimate expression of the Victoria's Secret brand transformation,” Raul Martinez, creative director of Victoria's Secret, said in a statement to the press.
“It will be inspired by fashion, glamor and entertainment, with nods to beloved iconography from the past in a bold, redefining way,” he added.
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